News and Updates

While every business collects competitive intelligence, the difference between success and failure often lies in how that intelligence is used. According to the Strategic and Competitive Intelligence Professionals (SCIP) 2024 State of Industry Report, companies with mature intelligence programs are significantly more likely to outperform their markets.

According to Bain & Company's 2024 Strategy Survey, while 92% of executives consider competitive intelligence crucial for business success, only 24% report having a structured intelligence program in place. This disconnect between recognition and implementation represents both a challenge and an opportunity for forward-thinking organizations.

In today's rapidly evolving business landscape, being reactive instead of proactive isn't just outdated—it's expensive.

Remember when competitive intelligence meant monthly reports and quarterly reviews? Those days are rapidly becoming as outdated as fax machines and rolodexes. In an era where market dynamics can shift within hours, traditional approaches to competitive intelligence aren't just insufficient—they're potentially dangerous to your business health.

The competitive intelligence landscape is undergoing its most significant transformation since the advent of the internet. As we move deeper into 2024, several emerging trends are reshaping how businesses gather, analyze, and act on market intelligence. Let's explore what's changing and what it means for your business strategy.

In an era where 73% of businesses report increased competition in their markets, you'd think competitive intelligence would be a well-oiled machine in most organizations. Yet, our research shows that 65% of companies are dissatisfied with their competitive intelligence efforts. Let's dive into why this happens and, more importantly, how to fix it.